Global Policy Forum

Think Of Me As Evil? Opening the Ethical Debates in Advertising

The limited public debate about advertising has attacked particular products like tobacco or alcohol, but has failed to develop a deeper critical appraisal of advertising’s broader effects. The most recent report of Public Interest Research Centre (PIRC) and WWF-UK “Think Of Me As Evil? Opening the Ethical Debates in Advertising” counters this tendency. This report presents evidence that advertising increases overall consumption, promotes and normalizes behaviors that are socially and environmentally damaging and that it is so pervasive as to make the choice of opting-out from exposure virtually impossible. It invites policy makers to place the advertising industry under close scrutiny.  

To see "Think Of Me As Evil? Opening the Ethical Debates in Advertising," please click here.

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