By Brett Barrouguere
Associated PressMarch 8, 2005
The coalition ran a three-year campaign called the "Taco Bell Truth Tour," asking people to stay away from Taco Bell and restaurants run by its Louisville-based parent, Yum! Brands Inc., until the company pressured tomato growers to provide better wages and living conditions for farm workers. "Today, we are ending our boycott of Taco Bell," said Lucas Benetiz, co-director of the Coalition of Immokalee Workers.
Along with Taco Bell, Yum restaurants include KFC, Pizza Hut, Long John Silver's and A&W All-American Food Restaurants. Yum spokesman Jonathan Blum said the agreement reached with the farm workers does not affect any Yum restaurant besides Taco Bell. Blum said Pizza Hut does not buy Florida tomatoes for its sauce and the other brands do not use enough tomatoes to have an impact on the market.
Taco Bell buys about 10 million pounds of Florida tomatoes a year, Blum said. The extra penny paid per pound - about $100,000 annually - will be funneled to the farm workers through a small group of suppliers, Blum said. Yum will eat the cost, Blum said. "The consumer won't be affected by this," Blum said. The average price per pound at the farm level for the 2003-04 season was approximately 32 cents per pound or about $8.04 per 25-lb. package, according to the Florida Tomato Committee, a marketing group based in Maitland, Fla.
Benetiz, speaking through interpreter Melody Gonzalez, said farm workers earn about $7,500 a year, without health insurance or paid vacations. The extra penny added per pound picked will almost double the yearly salaries of the roughly 1,000 farm workers employed by Taco Bell suppliers, Benetiz said. "It would mean almost reaching the poverty level," Benetiz said. The Florida Tomato Committee said tomato farmers hired about 33,000 workers during the last season, which ran from October 2003 through June 2004.
The agreement between Taco Bell and the workers also includes a code of conduct for the restaurant chain's suppliers. The code bans indentured labor, in which workers are brought to Florida and must work off the debt and open themselves to periodic, unannounced inspections. "We have no tolerance for that," Blum said.
The agreement also sets up a process for workers to file complaints about their pay or treatment that would be jointly investigated by the coalition and Yum. Yum also agreed to help the coalition set up a strategy to lobby the Florida Legislature for laws requiring better working conditions.
Yum had long resisted a call for the penny-per-pound increase, saying it was only one buyer of Florida tomatoes and that it would only do so if the rest of the industry could be induced to pay more. Yum had also sought an end to the protests. Blum said Yum agreed to the deal Tuesday because the tomato suppliers, who he declined to identify, agreed to pass along the extra penny per pound to the farm workers. "We, fortunately, over the last year were able to get the major suppliers to do it," Blum said.
Blum and Benetiz said they hope the agreement will lead other restaurants and supermarkets to work out a similar deal to help the farm workers. Benetiz said the farm workers are open to future protests and boycotts to pressure other tomato buyers into helping the workers. "Anything is possible in this struggle," Benetiz said.
