Jason Clay of the World Wildlife Fund argues that sustainability in consumer products should be a "precompetitive" issue, where sustainable products are no longer a consumer choice but rather an industry standard. Companies could move their supply chain towards sustainability says Clay, and he is lobbying the world's agribusiness giants to adopt green practices. Convince the largest 100 companies to go sustainable, he says, and the rest would have to follow. But whether companies will commit to significant and effectual change, that might negatively affect their profits, remains to be seen. Regulation, not corporate self-restraint would produce more reliable results.
TedTalks
August 2010
