Global Policy Forum

VIDEO Jason Clay: How Big Brands Can Help Save Biodiversity

Jason Clay of the World Wildlife Fund argues that sustainability in consumer products should be a "precompetitive" issue, where sustainable products are no longer a consumer choice but rather an industry standard. Companies could move their supply chain towards sustainability says Clay, and he is lobbying the world's agribusiness giants to adopt green practices. Convince the largest 100 companies to go sustainable, he says, and the rest would have to follow. But whether companies will commit to significant and effectual change, that might negatively affect their profits, remains to be seen. Regulation, not corporate self-restraint would produce more reliable results.


August 2010

You need to a flashplayer enabled browser to view this YouTube video


FAIR USE NOTICE: This page contains copyrighted material the use of which has not been specifically authorized by the copyright owner. Global Policy Forum distributes this material without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. We believe this constitutes a fair use of any such copyrighted material as provided for in 17 U.S.C § 107. If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.